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2026 Recruitment Marketing Benchmark Report

Hiring in 2025 was anything but predictable. Apply rates surged, job‑seeker behavior shifted, and recruitment costs increased despite a softer labor market.  

Appcast’s 10th Annual Recruitment Marketing Benchmark Report brings clarity to this complex landscape so you can plan smarter in 2026. 

Download the report for the latest insights:  

  • New candidate disposition data that uncovers click‑to‑hire metrics across every stage of the funnel. 
  • International benchmarks show how recruiting costs vary across global markets. 
  • Clear trends across cost-per-click, cost-per-application, and cost-per-hire, revealing rising costs.  
  • Occupational and geographic insights that highlight where hiring is most competitive and why some roles remain difficult to fill.
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