Appcast: Recruitment marketing, reinvented.

Appcast is the global leader in recruitment marketing technology and services. In 2023, Appcast acquired Bayard Advertising, a pioneer in the recruitment marketing space. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services drive hiring outcomes on behalf of more than 2000 clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. 

AppcastOne: 

AppcastOne transforms candidate acquisition by harnessing the power of programmatic, search, social, and traditional media into a single omni-channel enterprise solution.

• Programmatic: Appcast's award-winning programmatic recruitment advertising technology optimizes job ad distribution across the industry-leading network of thousands of job sites.
  
  
  
  
• Search and Display: Top-of-funnel search and display advertising attracts active and passive candidates and improves the talent pool for even the hardest-to-fill markets and roles. 
  
  
  
  
• Social: Our social media experts help employers improve job seekers' awareness of their brands and career opportunities on the platforms where job seekers spend much of their time online. Appcast uses proprietary targeting matrixes that outperform platform benchmarks across 90% of campaigns.
   
•  Traditional Media: To round out the full-funnel support, Appcast leverages its deep partnerships and position as the largest global buyer of recruitment media to optimize all other forms of online and offline recruitment media for employers, delivering confidence in how budgets are spent and driving optimal outcomes. 

Learn more here: https://www.appcast.io/appcast-one/ 

Appcast Brand & Creative: 

Appcast Brand & Creative is a full suite of professional services from brand and strategy development to award-winning, cross-channel creatives. Offerings available through this solution are:

• Employer Value Proposition (EVP) and Employer Brand: Establishes a strong and authentic brand identity for employers to attract the right talent and power the candidate journey. Offers award-winning, insights-informed solutions through its team of EVP and employee value experience (EVX) experts.
• Creative Studio: Provides comprehensive creative services to build messaging and visuals powered by state-of-the-art tools, data and analytics, and a team of developers focused on a candidate-centric user experience.
• DE&I Strategy: Produces thoughtful and strategic recommendations using real-world insight, key diversity and inclusion methodologies, and data-driven initiatives that strengthen recruitment, retention and organizational culture.

Learn more here: https://www.appcast.io/appcast-brand-and-creative/