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Why influencer marketing should be a key part of your top-of-the-funnel strategy

Posted by
Tracey  

414 days ago

Recruitment marketing and advertising takes many of its cues from consumer marketing and advertising. This has always been the truth. Where consumer marketing goes, we go too. From the repurposing of the consumer marketing funnel for recruitment to the Amazon-like “application experience,” we take inspiration from our peers in the consumer space.

In this digital day and age, it’s important to reflect on the trends in consumer marketing and advertising from time to time, so we can learn or see where we are going next. This white paper is designed to review consumer marketing and advertising trends to make our own recruitment advertising and marketing stronger, more advanced, more mature, and more modern.

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