The Vision Lab: Amanda Shaker & John Graham Jr. on Bold Employer Branding Strategies

Earlier this year, Shaker's VP of Employer Brand Strategy, Humanity, and Culture, John Graham Jr., and Chief Creative Officer, Amanda Shaker, sat down in The Vision Lab at Shaker HQ to dive into what boldness looks like in today’s talent landscape, and why it’s more than just a buzzword. Together, they explore:

• The difference between recruitment marketing and employer brand (yes, there’s a difference)
• Why inaction is riskier than ever
• How storytelling builds trust with candidates
• The role of employee advocacy in shaping authentic brand narratives
• Where DEI strategy intersects with employer brand
• And how technology should support and enhance human connection

Watch for an engaging conversation that will inspire you to take your next bold step!

Let’s Cut Through Complexity: Find the Right Recruitment Marketing Tech for You

In today's crowded landscape of HR and recruitment marketing technology (Martech), talent leaders are bombarded with promises of smarter, faster, more efficient hiring solutions. From AI-driven sourcing platforms to automated engagement tools, it’s easy to fall into the trap of chasing innovation for innovation’s sake. But as Shaker’s Sara Elkins Hartmann points out, more tech doesn’t always mean better hiring. 

That’s why we take a different approach, one rooted in clarity, strategy, and personalization. We don’t just know what’s new; we help our clients understand what’s right for them. Because in the end, tech should do what it's designed to do: empower you to lead with confidence. Read our latest blog for more insights!

Be Bold in Branding...And Here's How

In an ever-evolving talent landscape shaped by emerging technology, economic shifts, and changing candidate expectations, boldness has become a necessity. But how does that translate to Employer Branding? In this article, three of Shaker Recruitment Marketing’s thought leaders - Amanda Shaker, Chief Creative Officer; Shavon Banket, Sr. Director of Strategic Content; and John Graham Jr., VP of Employer Brand Strategy, Humanity & Culture - explore what it means to be bold and how organizations can embrace boldness to attract and retain top talent.

The Vision Report

Welcome to The Vision Report, the study that brings together the brightest minds in recruitment marketing and talent acquisition. This is more than a report - it's a conversation starter.

What's inside:

• Future-forward insights from subject matter experts, talent leaders, technology founders, analysts, and influencers.
• Data visualizations summarizing key trends.
• A rigorous methodology rooted in sentiment analysis and feedback from the industry’s best.