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About
2013
Activity
New Case Study Created
5 months ago
Maury H. , CEO at SparcStart, created a new case study Research Summary- Video Impact on Recruiting Efficiency
Research Summary- Video Impact on Recruiting Efficiency
A comprehensive 2024 study of nearly 10,000 candidates reveals how hiring manager videos transform recruiting efficiency. When candidates view a hiring manager video, they spend more than twice as long learning about the role, leading to better self-selection and higher quality applicants. The research, conducted across the US and Canada, shows that video doesn't just improve candidate quality—it reduces unproductive work throughout the recruiting funnel. For talent acquisition teams facing budget and headcount pressures, hiring manager video offers a proven way to drive better results with fewer resources.
Want to see the specific metrics? Let's talk!
New Whitepaper Created
5 months ago
Maury H. , CEO at SparcStart, created a new whitepaper, Research Study- Video Impact on Recruiting
Research Study- Video Impact on Recruiting
A comprehensive 2024 study of nearly 10,000 candidates reveals significant gains when companies add simple hiring manager videos to their job descriptions. The research, conducted across the US and Canada, demonstrates that video-enhanced recruiting doesn't just improve candidate quality—it dramatically reduces the amount of outreach needed while boosting conversion rates at every stage of the funnel.
Want to cut your sourcing efforts while attracting better candidates? Download the full study to see the specific metrics and learn how video can transform your recruiting ROI...
New Article Created
7 months ago
Maury H. , CEO at SparcStart, created a new article SparcStart's ROI Calculator
SparcStart's ROI Calculator
Unlock the potential of video in your recruitment strategy with SparcStart’s ROI Calculator.
Looking to engage candidates with authentic, scalable video content while saving on production costs? Curious about how employee-generated videos can amplify your brand exposure and cut down on advertising spend? Our ROI Calculator provides a clear breakdown of the cost savings and earned media value that video can offer. Whether you're looking to streamline content creation or maximize brand visibility, this tool delivers the insights you need to make informed decisions.
Explore the ROI Calculator today and see the impact video can have on your recruitment efforts.
New Article Created
10 months ago
Maury H. , CEO at SparcStart, created a new article The 20 Key Questions to Ask When Buying a Video Platform
The 20 Key Questions to Ask When Buying a Video Platform
When buying a video platform, there are a number of key questions you should ask before making your decision to purchase. This document will inform you of a number of those questions. Make sure to read this and ask the right questions when deciding on your next platform!
Recommendation Given
1 year ago
Melissa T. , Global Head of Talent Acquisition at Ford Motor Company, gave a recommendation for SparcStart
I've used SparcStart at 3 different companies. The key to the success of the tool is implementation and engagement. The more recruiters and managers use the tool, the more it drives engagement. Maury and her team have been great partners.
New Whitepaper Created
1 year ago
Maury H. , CEO at SparcStart, created a new whitepaper, Empower Introduction
New Whitepaper Created
1 year ago
Maury H. , CEO at SparcStart, created a new whitepaper, Amplify Introduction
Amplify Introduction
Static communication does not generate engagement and video can be hard to create at scale. Video is powerful throughout the candidate journey from attraction through onboarding. Amplify makes it easy to build a video library and share content that strengthens every aspect of candidate communication.
New Whitepaper Created
1 year ago
Maury H. , CEO at SparcStart, created a new whitepaper, Sparc Introduction
Sparc Introduction
Written job descriptions sound and look the same, failing to spark interest in qualified candidates. Sparc lets candidates “meet their boss” through 20-second video clips embedded in the job description, so they connect with the opportunity. Sparc automates the creation, approval and insertion of video clips to make your jobs stand out and increase qualified applicants.
New Whitepaper Created
1 year ago
Maury H. , CEO at SparcStart, created a new whitepaper, SparcStart Introduction
SparcStart Introduction
Text-based automation tools are leaving candidates disconnected and disengaged, reducing your efficiency. SparcStart energizes your recruitment marketing transforming every candidate touch-point into an engaging and human experience. Our intuitive platform makes it easy to create, approve and manage video content at scale, integrating with your current systems, consolidating all your recruitment marketing assets and capitalizing on candidates’ responsiveness to dynamic, visual content.
Listing Added to List
1 year ago
Kevin G. , VP Research at ERE Media - CandE Benchmark Research Program, added SparcStart
Recommendation Given
1 year ago
Kevin G. , VP Research at ERE Media - CandE Benchmark Research Program, gave a recommendation for SparcStart
Listing Added to List
1 year ago
Adam F. , Executive Recruiter & Talent Acquisition Leader at TBD, added SparcStart
Recommendation Given
1 year ago
Adam F. , Executive Recruiter & Talent Acquisition Leader at TBD, gave a recommendation for SparcStart
New Whitepaper Created
1 year ago
Maury H. , CEO at SparcStart, created a new whitepaper, Guide to Filming Employee-Generated Content
Guide to Filming Employee-Generated Content
Informal, employee-generated video is the most credible and compelling content you can create, but often your employees can be nervous on camera or you can make simple mistakes when filming them. This guide is filled with tips and tricks to make every filming effort a success.
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