Research Summary- Video Impact on Recruiting Efficiency

A comprehensive 2024 study of nearly 10,000 candidates reveals how hiring manager videos transform recruiting efficiency. When candidates view a hiring manager video, they spend more than twice as long learning about the role, leading to better self-selection and higher quality applicants. The research, conducted across the US and Canada, shows that video doesn't just improve candidate quality—it reduces unproductive work throughout the recruiting funnel. For talent acquisition teams facing budget and headcount pressures, hiring manager video offers a proven way to drive better results with fewer resources.

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Research Study- Video Impact on Recruiting

A comprehensive 2024 study of nearly 10,000  candidates reveals significant gains when companies add simple hiring manager videos to their job descriptions. The research, conducted across the US and Canada, demonstrates that video-enhanced recruiting doesn't just improve candidate quality—it dramatically reduces the amount of outreach needed while boosting conversion rates at every stage of the funnel.

Want to cut your sourcing efforts while attracting better candidates? Download the full study to see the specific metrics and learn how video can transform your recruiting ROI...

SparcStart's ROI Calculator

Unlock the potential of video in your recruitment strategy with SparcStart’s ROI Calculator.

Looking to engage candidates with authentic, scalable video content while saving on production costs? Curious about how employee-generated videos can amplify your brand exposure and cut down on advertising spend? Our ROI Calculator provides a clear breakdown of the cost savings and earned media value that video can offer. Whether you're looking to streamline content creation or maximize brand visibility, this tool delivers the insights you need to make informed decisions.

Explore the ROI Calculator today and see the impact video can have on your recruitment efforts.

The 20 Key Questions to Ask When Buying a Video Platform

When buying a video platform, there are a number of key questions you should ask before making your decision to purchase. This document will inform you of a number of those questions. Make sure to read this and ask the right questions when deciding on your next platform!

Empower Introduction

Recruitment marketing assets are often saved across multiple locations making it difficult to access, share and track.  Empower lets recruiters find and use the resources they need to hire quality candidates and provides managers the essential decision-making metrics. 

Amplify Introduction

Static communication does not generate engagement and video can be hard to create at scale. Video is powerful throughout the candidate journey from attraction through onboarding.  Amplify makes it easy to build a video library and share content that strengthens every aspect of candidate communication.  

Sparc Introduction

Written job descriptions sound and look the same, failing to spark interest in qualified candidates. Sparc lets candidates “meet their boss” through 20-second video clips embedded in the job description, so they connect with the opportunity.  Sparc automates the creation, approval and insertion of video clips to make your jobs stand out and increase qualified applicants. 

SparcStart Introduction

Text-based automation tools are leaving candidates disconnected and disengaged, reducing your efficiency.  SparcStart energizes your recruitment marketing transforming every candidate touch-point into an engaging and human experience.  Our intuitive platform makes it easy to create, approve and manage video content at scale, integrating with your current systems, consolidating all your recruitment marketing assets and capitalizing on candidates’ responsiveness to dynamic, visual content.  

Guide to Filming Employee-Generated Content

Informal, employee-generated video is the most credible and compelling content you can create, but often your employees can be nervous on camera or you can make simple mistakes when filming them.  This guide is filled with tips and tricks to make every filming effort a success.