The Relationship Between Recruitment Marketing & Employer Branding
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The Relationship Between Recruitment Marketing & Employer Branding
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CareerXroads (CXR Community)
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The Relationship Between Recruitment Marketing & Employer Branding
CareerXroads (CXR Community)
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Campus & Early Career
21
Campus & Early Career
21
Job Advertising
78
Job Board Aggregators
16
Job Boards
67
Job Distribution
34
Programmatic Advertising
19
Online Staffing
11
Digital Staffing Solution
2
Recruiter Marketplaces
9
Peer to Peer Recruitment
9
Referral Tools
9
Social Networks & Search
21
Professional Network
14
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10
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50
Sourcing Platform
50
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17
Social Search
6
Workforce Planning
11
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Candidate Engagement
122
Candidate Communication & Bots
29
Candidate Relationship Management
49
Recruiting Event or Job Fair
10
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81
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52
Career Site Platform
4
Consultancy
33
Research and Advisory
24
Employer Branding
72
DEIB
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41
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11
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11
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Assessment Tools
57
Behavioral Assessments
42
Skills Assessments
44
Interview Process
34
Interview Management Tools
21
Scheduling Tool
12
Video Interviewing
9
Market Intelligence
28
Compensation Data
15
Data Visualization Tool
14
Industry Report
5
Recommendations & References
20
Background Checks
16
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10
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Legal & Compliance
7
Compliance Resource
7
Platform Tools
107
Collaboration & Workflow Tool
11
Employee Wellness
9
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6
People Analytics
56
Recruiter Enablement
2
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Robotic Process Automation
23
Survey Tool
7
Video Hosting
6
Video Tool
6
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Staffing Services
22
Executive Search Firm
4
Recruitment Process Outsourcing (RPO)
16
Third Party Recruiting Agency
7
Tracking Systems
76
Applicant Tracking System
48
ATS Staffing Companies
3
Deployment Systems
7
Direct Sourcing
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Freelance Management Systems
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Search *
Campus & Early Career
21
Campus & Early Career
21
Job Advertising
78
Job Board Aggregators
16
Job Boards
67
Job Distribution
34
Programmatic Advertising
19
Online Staffing
11
Digital Staffing Solution
2
Recruiter Marketplaces
9
Peer to Peer Recruitment
9
Referral Tools
9
Social Networks & Search
21
Professional Network
14
Social Network
10
Sourcing
50
Sourcing Platform
50
Talent Intelligence
17
Social Search
6
Workforce Planning
11
Engage *
Candidate Engagement
122
Candidate Communication & Bots
29
Candidate Relationship Management
49
Recruiting Event or Job Fair
10
Recruitment Marketing Platform
81
Consulting and Agencies
52
Career Site Platform
4
Consultancy
33
Research and Advisory
24
Employer Branding
72
DEIB
2
Employee Advocacy
15
Employer Brand Management
41
Employer Reviews
13
Job Post Optimization
21
Show More (2)
Recruitment Marketing Agency
11
Video Production
0
Show Less (2)
Event or Conference
15
Event Management
1
Industry Conference
8
Virtual Events
10
Skills Development
16
In-person Training & Development
5
Internal Mobility
3
Learning & Development Platform
11
Role/Job Design
1
Select *
Assessment Tools
57
Behavioral Assessments
42
Skills Assessments
44
Interview Process
34
Interview Management Tools
21
Scheduling Tool
12
Video Interviewing
9
Market Intelligence
28
Compensation Data
15
Data Visualization Tool
14
Industry Report
5
Recommendations & References
20
Background Checks
16
Reference Checks
10
Hire *
Legal & Compliance
7
Compliance Resource
7
Platform Tools
107
Collaboration & Workflow Tool
11
Employee Wellness
9
Miscellaneous Tool
6
People Analytics
56
Recruiter Enablement
2
Show More (4)
Robotic Process Automation
23
Survey Tool
7
Video Hosting
6
Video Tool
6
Show Less (4)
Staffing Services
22
Executive Search Firm
4
Recruitment Process Outsourcing (RPO)
16
Third Party Recruiting Agency
7
Tracking Systems
76
Applicant Tracking System
48
ATS Staffing Companies
3
Deployment Systems
7
Direct Sourcing
7
Freelance Management Systems
2
Show More (2)
Onboarding
10
Vendor Management Systems
17
Show Less (2)
2
3
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Back
In today’s competitive talent landscape, aligning recruitment marketing (RM) and employer branding (EB) is more than a best practice—it’s a strategic advantage. Though distinct, these disciplines are deeply interconnected. When synchronized, they drive immediate recruitment success while strengthening long-term brand equity.
This in-depth study, backed by insights from leading talent acquisition experts and industry panelists, explores how organizations can effectively merge RM and EB strategies to attract talent that truly aligns with their mission and values.
Download the full report to discover actionable insights that can transform your hiring strategy.
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