2024 Recruitment Marketing Benchmark Report
Posted by Alicia L.Appcast
270 days ago
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Name
Category Selection:
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Campus & Early Career
22
Campus & Early Career
22
Job Advertising
82
Job Board Aggregators
17
Job Boards
69
Job Distribution
34
Programmatic Advertising
20
Online Staffing
11
Digital Staffing Solution
2
Recruiter Marketplaces
9
Peer to Peer Recruitment
9
Referral Tools
9
Social Networks & Search
21
Professional Network
14
Social Network
10
Sourcing
51
Sourcing Platform
51
Talent Intelligence
15
Social Search
6
Workforce Planning
9
Engage *
Candidate Engagement
110
Candidate Communication & Bots
32
Candidate Relationship Management
49
Recruiting Event or Job Fair
12
Recruitment Marketing Platform
62
Consulting and Agencies
52
Career Site Platform
2
Consultancy
34
Research and Advisory
25
Employer Branding
75
DEIB
0
Employee Advocacy
10
Employer Brand Management
49
Employer Reviews
13
Job Post Optimization
20
Show More (2)
Recruitment Marketing Agency
18
Video Production
0
Show Less (2)
Event or Conference
16
Event Management
1
Industry Conference
9
Virtual Events
10
Skills Development
18
In-person Training & Development
5
Internal Mobility
3
Learning & Development Platform
14
Role/Job Design
0
Select *
Assessment Tools
56
Behavioral Assessments
38
Skills Assessments
50
Interview Process
36
Interview Management Tools
23
Scheduling Tool
11
Video Interviewing
12
Market Intelligence
29
Compensation Data
14
Data Visualization Tool
13
Industry Report
7
Recommendations & References
20
Background Checks
16
Reference Checks
11
Hire *
Legal & Compliance
5
Compliance Resource
5
Platform Tools
104
Collaboration & Workflow Tool
10
Employee Wellness
9
Miscellaneous Tool
6
People Analytics
61
Recruiter Enablement
0
Show More (4)
Robotic Process Automation
21
Survey Tool
7
Video Hosting
4
Video Tool
6
Show Less (4)
Staffing Services
25
Executive Search Firm
4
Recruitment Process Outsourcing (RPO)
17
Third Party Recruiting Agency
9
Tracking Systems
71
Applicant Tracking System
46
ATS Staffing Companies
3
Deployment Systems
7
Direct Sourcing
8
Freelance Management Systems
3
Show More (2)
Onboarding
6
Vendor Management Systems
16
Show Less (2)
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3
3
Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Search *
Campus & Early Career
22
Campus & Early Career
22
Job Advertising
82
Job Board Aggregators
17
Job Boards
69
Job Distribution
34
Programmatic Advertising
20
Online Staffing
11
Digital Staffing Solution
2
Recruiter Marketplaces
9
Peer to Peer Recruitment
9
Referral Tools
9
Social Networks & Search
21
Professional Network
14
Social Network
10
Sourcing
51
Sourcing Platform
51
Talent Intelligence
15
Social Search
6
Workforce Planning
9
Engage *
Candidate Engagement
110
Candidate Communication & Bots
32
Candidate Relationship Management
49
Recruiting Event or Job Fair
12
Recruitment Marketing Platform
62
Consulting and Agencies
52
Career Site Platform
2
Consultancy
34
Research and Advisory
25
Employer Branding
75
DEIB
0
Employee Advocacy
10
Employer Brand Management
49
Employer Reviews
13
Job Post Optimization
20
Show More (2)
Recruitment Marketing Agency
18
Video Production
0
Show Less (2)
Event or Conference
16
Event Management
1
Industry Conference
9
Virtual Events
10
Skills Development
18
In-person Training & Development
5
Internal Mobility
3
Learning & Development Platform
14
Role/Job Design
0
Select *
Assessment Tools
56
Behavioral Assessments
38
Skills Assessments
50
Interview Process
36
Interview Management Tools
23
Scheduling Tool
11
Video Interviewing
12
Market Intelligence
29
Compensation Data
14
Data Visualization Tool
13
Industry Report
7
Recommendations & References
20
Background Checks
16
Reference Checks
11
Hire *
Legal & Compliance
5
Compliance Resource
5
Platform Tools
104
Collaboration & Workflow Tool
10
Employee Wellness
9
Miscellaneous Tool
6
People Analytics
61
Recruiter Enablement
0
Show More (4)
Robotic Process Automation
21
Survey Tool
7
Video Hosting
4
Video Tool
6
Show Less (4)
Staffing Services
25
Executive Search Firm
4
Recruitment Process Outsourcing (RPO)
17
Third Party Recruiting Agency
9
Tracking Systems
71
Applicant Tracking System
46
ATS Staffing Companies
3
Deployment Systems
7
Direct Sourcing
8
Freelance Management Systems
3
Show More (2)
Onboarding
6
Vendor Management Systems
16
Show Less (2)
2
3
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Back
Appcast
After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs.
Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy. Appcast’s 8th annual Recruitment Marketing Benchmark Report has the data you need to help meet your hiring goals in any economic climate.
Download today and find out why nearly 7,000 TA professionals read this report last year!
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