Research Summary- Video Impact on Recruiting Efficiency
A comprehensive 2024 study of nearly 10,000 candidates reveals how hiring manager videos transform recruiting efficiency. When candidates view a hiring manager video, they spend more than twice as long learning about the role, leading to better self-selection and higher quality applicants. The research, conducted across the US and Canada, shows that video doesn't just improve candidate quality—it reduces unproductive work throughout the recruiting funnel. For talent acquisition teams facing budget and headcount pressures, hiring manager video offers a proven way to drive better results with fewer resources.
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